Dragonfly was born from the vision of Haley O’Connor—an educator, storyteller, and lifelong believer in the power of community. Her journey began in classrooms around the world, where she poured her energy into empowering students. But Haley quickly noticed a gap: teachers lacked the tools they needed to truly thrive. Rather than accept the status quo, she leaned into her Gemini curiosity and began crafting solutions herself.
What started as a passion project in her post-college apartment soon blossomed into something bigger. Educators everywhere gravitated toward Haley’s innovative resources, drawn to their practicality and heart. Through intuitive experimentation—stumbling into SEO, email funnels, and conversion rates long before she knew the terms—Haley grew her creations into a seven-figure business. She learned by accident, not textbook: A/B testing became “what if we try it this way?”; customer personas emerged from late-night chats with teachers; and engagement metrics were just “seeing what made people light up.” For Haley, marketing wasn’t about algorithms—it was about listening, iterating, and staying relentlessly human in a digital world.
But Haley’s true passion lies in the spaces between transactions. As her business grew, so did her desire to foster communities where stories matter, voices are heard, and impact ripples outward. That’s when Dragonfly took flight—a platform where Haley combines her love of education with her gift for bringing people together. Here, she blends strategy and soul, helping others build meaningful legacies through collaborations and conversations that spark change.
A natural connector, Haley believes in work that honors both logic and intuition. Whether she’s designing resources for educators, advocating for equity, or hosting gatherings that feel like heartfelt conversations, her purpose remains: to remind us that even the smallest idea—when nurtured with intention—can grow into something extraordinary.
If you believe in the power of stories, the magic of human connection, and the quiet revolutions that begin around kitchen tables (or Zoom screens), you’ve found your people.
